Description of Webinar – A focused webinar for printers looking to stand out in a crowded market. How specialty papers and premium envelopes increase margins and attract loyal, less price sensitive customers.

We’ll share how to pitch paper as a value-add that eleveates your brand and builds your business.

Take Away 1. Real examples of increased ROI and customer satisfaction

2.Champagne stocks on a bond budget – how smart printers purchase fine stocks

3. How to upsell specialty paper and envelopes to boost profit margins

4. Trending textures, finishes, and formats designers and brands love

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